How to Increase Resort Bookings in Less Than 90 Days
Running a resort is more than offering beds and breakfast—it's about crafting unforgettable experiences. But if bookings aren’t rolling in as expected, it's time to revamp your marketing game. This guide breaks down 5 powerful steps that resort owners and marketers can take right now to turn things around fast.
1/5/20251 min read
#05 Simple steps process to increase the Resort Bookings in 90days
1️⃣ Know Your Guests Inside-Out (Not Just Their Age & Gender)
To attract the right people, you need to dig deeper than demographics. What’s keeping your ideal guest awake at night? What kind of escape are they craving? Understand their fears, desires, and motivations—and use that in your messaging, visuals, and offers.
2️⃣ Turn Your Website into a Booking Machine
Your website isn’t just a digital brochure—it’s your #1 salesperson. If it’s not guiding guests to book, it's broken. Make sure it:
Reduces friction
Answers common questions
Builds trust with reviews and clear CTAs
Focus on conversion-first design, not just looking pretty.
3️⃣ Go Beyond Basic Ads – Build a Funnel
Boosting posts won’t cut it anymore. You need a full-funnel strategy:
Top-of-Funnel: Wow them with the vibe and experience.
Middle-of-Funnel: Retarget warm leads with testimonials, offers, and social proof.
Bottom-of-Funnel: Push the sale with urgency and irresistible deals.
Pair this with strong social media content, because people don’t just buy rooms—they buy moments.
4️⃣ Build a Brand That Screams "Premium"
Want to charge more? Then look the part. Every touchpoint—your logo, site, ads, tone—should reflect quality and exclusivity. People pay more when they feel more.
5️⃣ Train a Rockstar Sales Team
Even the best marketing won't save you if your salespeople drop the ball. Train them to:
Handle objections with confidence
Create urgency
Follow up like a pro
A great salesperson is the closer who turns leads into real bookings.